Evian-Naive

I came across this image in The Art of Looking Sideways. It stood out because of it’s texture. It gives off the feeling of genuineness and physicality.  

I think that this piece of design is very clever. The letters were cut of a cardboard box containing Evian water. Due to the successful branding of Evian bottled water, it is clear that this is a manipulation of the original logo. The logo is universally recognised and therefore this piece of design is very open to personal interpretation.