I am not a huge fan of Blackberry but I am a huge fan of this advert!! Looking back on the past few months of the FdA, we have learnt and practised various different methods to use in order to generate ideas, including ruling out dominant ideas, considering all factors and the concept challenge. Here however, we can see a simple concept being taken absolutely literally! And it does it's job excellently! Within seconds, the viewer is being given the all important message and it promotes the product effectively. In my opinion, when taken literally, concepts tend to be communicated more easily than concepts portrayed in a profound unfathomable light. For this reason, I think that this advert is spot on with it's intention!
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