During the briefing session with Paul, we came across this image by an artist, Kay Rosen. This is extremely clever. The bold typeface on an angle and colours together with the ingenious idea of the meaning behind the play on words/colours, creates an eye-catching, striking and altogether wonderful piece of design.
I took a look at the Artist's website and found a few pieces that I enjoyed. The following is so simple but so clever in it's own right. In general, the viewer of his work feels "Oh that was so obvious! Why didn't I think of that?" The designer has a knack of taking really simple ideas that are right in front of us but something everyone seems to have missed. This shows that even before thinking outside of the box, the things that are hovering under our noses have such great potential that we dismiss so easily!
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