When I was abroad during the winter break, I came across this billboard (one of many) in a shopping centre in town. There was a collection of billboards advertising the history and existence of Gap. The use of cropped typography in order to create this effect was evident in all the boards. It caught my eye because of the use of monochrome and the white lines separating the images, creating a boxy effect. The colour and style serves their purpose well, portraying the fact that Gap has been around for a while (1969 to be precise!)
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